Speaker Spotlight: Brad Pfaff, Senator, Wisconsin’s 32nd Senate District

Monday–Tuesday, March 30–31, 2026 | Havenwood Event Center | Sparta, WI

Brad Pfaff

Senator

Wisconsin 32nd District

Senator Brad Pfaff is a proud son of the rolling hills, coulees, and valleys of northern La Crosse County. He learned the value of hard work, resilience, appreciation for the land, and respect for his community while growing up on his family’s dairy farm.

Brad has spent the majority of his career working for the people of Wisconsin. He served in senior positions with the US Department of Agriculture Farm Service Agency in the Obama Administration, and most recently as the Secretary-designee of the Wisconsin Department of Agriculture, Trade and Consumer Protection. Previously, Brad held positions in the Offices of US Representative Ron Kind and US Senator Herb Kohl.

Brad met his wife, Betty, a West Salem native, while he was a senior in high school at a 4-H leadership luncheon. They are the proud parents of two college-aged children.

Presentation Info

Legislative Updates
By Senator Pfaff

Senator Pfaff will provide insights into several pieces of legislation impacting economic development and tourism in the Coulee region, including updates about the talent retention program, efforts to increase child care funding, creation of a business clearinghouse to support small business owners, as well as other relevant and timely updates.

More about the conference