Photo Credit: Sparta Kriskindlmarkt in partnership with Sparta Area Chamber of Commerce

Sparta and Tomah Chambers of Commerce Announce Collaborative Kriskindlmarkt Coming to Downtown Tomah

TOMAH, WI — August 20, 2026 — The Sparta Chamber of Commerce and the Tomah Chamber Foundation are excited to announce a new collaborative effort to bring a traditional Kriskindlmarkt to downtown Tomah this holiday season.

The event will celebrate the spirit of the Christmas season while highlighting local businesses, artisans, food vendors, and community organizations. Inspired by traditional German Christmas markets, the Kriskindlmarkt will create a festive downtown experience where residents and visitors alike can shop and dine.

“The Sparta Chamber reached out to us this summer with an exciting opportunity for our two organizations to work together to create something special for the region,” said Tina Thompson, President/CEO of the Tomah Chamber and Visitors Center. “A Kriskindlmarkt is about more than shopping—it’s about supporting small businesses, bringing people into Tomah, and creating traditions that make our communities special. Sparta has provided us with information and resources to get this event off the ground in Tomah.”

The collaboration between the Sparta and Tomah Chambers reflects a shared commitment to strengthening the regional economy. By sharing resources, ideas, and community connections, the two organizations hope to establish the Kriskindlmarkt as a regional tradition.

“This collaboration demonstrates what can happen when neighboring communities come together,” said Lance Houser, Executive Director of the Sparta Chamber of Commerce. “We are excited to collaborate with Tomah watch their market grow. We wish them the best of luck.”

The initial site for the Kriskindlmarkt in Tomah will be 1013 Superior Avenue. More information about the Tomah Kriskindlmarkt, including vendor and sponsorship opportunities, will be released in the coming weeks.

Local businesses are encouraged to stay open during market hours and provide themed product.

About the Tomah Chamber Foundation

The Tomah Chamber Foundation Inc is the 501(c)(3) charitable organization of the Greater Tomah Chamber of Commerce dedicated to enhancing the Tomah community by supporting local economic reinvestment and growth and beautifying shared spaces—empowering people to thrive where they live and work.

Media Contact:
Tina Thompson, President/CEO
tthompson@tomahwisconsin.com
608-372-2166
tomahwisconsin.com