Havenwood Event Center
Monday–Tuesday, March 30–31, 2026
Showcasing business spotlights, presentations, conversations, and keynotes on AI ethics, entrepreneurship, workforce culture, housing, economic and community development, tourism, outdoor recreation, and more, the event will bring together thought leaders and innovators from across the region.
Mark your calendars! The Monroe County Economic Development & Tourism Spring Conference is back March 30–31, 2026, at the beautiful Havenwood Event Center in Sparta, WI!
This two-day event will highlight businesses, keynote presentations, and in-depth sessions exploring the issues shaping communities across the region, including A.I. ethics, entrepreneurship, workforce culture, housing, economic & community development, tourism, and outdoor recreation.
While centered on Monroe County, the conference offers valuable insights and connections for leaders, businesses, and organizations across neighboring counties and cities looking to collaborate and share regional solutions.
It’s your chance to connect with regional leaders, innovators, and changemakers while gaining fresh insights into what’s driving growth across Monroe County and beyond.
Brand new this year! We’re excited to introduce Keynote Lunches as a new way to learn, connect, and recharge. Our tentative schedule will have sessions wrapping up by 3:30 PM on both days, making it easy to head home, pick up the kids, or get a jump on your week.
A full schedule will be released in early 2026, so stay tuned!
Follow the Monroe County Facebook page for updates and details on sponsorship opportunities.
Tickets
- 2-Day Ticket: $100 (Early Bird Ends March 2, 2026)
- Military/Veteran Ticket: $80 (Early Bird Ends March 2, 2026)
- Student: $50
Speaker Spotlight: Jill Billings, Representative, Wisconsin State Assembly
Jill Billings currently serves as the ranking Democratic member on the Assembly Committee on Children and Families and the Assembly…
Speaker Spotlight: Steven C. Deller, Professor, Department of Agricultural and Applied Economics
Steven C. Deller is a professor in the Department of Agricultural and Applied Economics at the University of Wisconsin – Madison…
Presenters
More Presentors Coming Soon!

Cassie Mordini
Director
Wisconsin Office of Outdoor Recreation

Shobi Zietlow
Founder and Owner
RSS – Your Talent Partners

Stewart Eskew
Assistant Teaching Professor - Philosophy
UWL’s A.I. Ethics Certificate Program

Chris Hardie
CEO
7 Rivers Alliance

Cedric Schnitzler
Emcee & Host
Monroe County Board Chair

Kahya Fox
Executive Director
Habitat for Humanity of the Greater La Crosse Region

James Hanke
Vice President Wisconsin Community Support Program
CEDA

Sawyer Meisel
Regional Economist
Western Wisconsin at the Office of Economic Advisors

Rebecca Giroux
Community and Economic Development Officer
WHEDA (Wisconsin Housing and Economic Development Authority)

Sylvia Burgos Toftness
President
Wisconsin Agricultural Tourism Association

Claire Bakalars
Interim Director
Western Wisconsin Workforce Development Board

Errin Welty, CEcD, EDFP
Senior Downtown Development Director
Wisconsin Economic Development Corporation

Steven C. Deller
Professor & Community Economic Development Specialist
Department of Agricultural and Applied Economics within the UW-Madison & Division of Extension

Sheila Everhart
Executive Director
Wisconsin Agricultural Tourism Association
Business Spotlights & Representatives

Greg Zingler
Owner
Zingler Sign & Design

Melissa Revels
Owner
St. Mary’s Distillery

Brad Pfaff
Senator
Wisconsin 32nd District

Nancy VanderMeer
Representative
Wisconsin State Assembly

Jill Billings
Representative
Wisconsin State Assembly














